Shop Mobile More Submit  Join Login
About Digital Art / Hobbyist Adara RosalieFemale/Australia Groups :icondreamers-of-avalon: Dreamers-of-Avalon
Happy as a field full of llamas
Recent Activity
Deviant for 8 Years
Needs Core Membership
Statistics 652 Deviations 1,071 Comments 39,102 Pageviews

Newest Deviations

While seeing a lot of wonderful and inspirational work in art and book cover design, I am also seeing a lot of creative common licensed stock (That I am VERY familiar with due to 10 years of digital art and being a member of a LOT of art and stock communities).

What I AM seeing does not add up… I am seeing creative commons licensed stock from websites such as deviant art, that do have restrictions and even require PAYMENT for publication use, used for premade covers. Payment from DA artists can range from $50 – $1000 for use of their stock in publication. It all varies on the use and print run. Yet some cover designers are selling their covers for $30 – $80.

Firstly I advise all Authors to do their research on their cover designer. Yes, there are competitive prices on wonderful cover designs. Find the one that suits you. Prices in the mid Hundreds are cheap for a design. As an author you will be a winner with all the sales the cover design will make you.

You are paying for professional experience, professional knowledge on printing and publication, Legalities of creative commons and copyright, Design and Art education of artists and designers who have spent years learning their skills. You are paying for the face of your written art that is legal and professional.

Be informed and know as much as you can. You are still liable, even if it was the designer/artist who did the wrong thing.

Ask for information on where the stock is coming from. Ask to see the written artist permission or stock model release form, if they do not come from a professional stock site and have a receipt.

Ask for references from other clients.
If your artwork does not have all the correct licensing, and is legal, you may be setting yourself up for major losses and even lawsuits. You may be buying designs that contain stolen stock or have been copyrighted from other designers.

It may seem a hassle to read through all the legal terms and language, as boring as watching paint dry. But it is IMPERATIVE that you read it. You have the right to renegotiate some areas of a contract. You have the right to request, read and then decline the contract if it is not to your liking. You may be required to send a hard copy print version of the book to your artist.

You need to know your rights and what is expected of you.

To all artists… Being competitive does not mean that you undervalue your designs by slapping $30 on a cover in the hopes that you will gain a sale. Authors, want quality, reliability AND competitive pricing.

1) You need to consider the stock that you have used. What dose the stock cost, is it available to use in publication and print (commercial) and if so, what is the printing run available for those stock images. Stock licensing prices vary.

2) How many hours have you spent designing and creating your art and book covers.

3) How many changes did you have to make for your client?
This can be as simple as correcting a spelling mistake, or going back into the art file and spending hours on, what may seem an easy correction, to change the artwork at the client’s request.

4) What is the client receiving? digital ePub cover art, Fully designed print ready jacket for publication, promotional material, bookmarks, postcards, posters, etc… It can take a few hours for all of these items to create the template that is print ready and colour proofed to a professional standard.

5) Do you have a degree in Visual Arts, Digital Arts or Graphic Design? These degrees are EXPENSIVE and your client is paying for your professional knowledge, experience and applicable knowledge of copyright and infringement laws to protect their assets and writers reputation. Your work will be the face and selling point of their story. It is the first thing a buyer will see on the shelves.

Professional Graphic designers and book cover designers are earning up to $1000+ for their work. Be competitive but don’t hurt yourself, or your client, by charging prices that don’t reflect the work that you have put into your designs.

It would be like asking an author to spend a month on writing you a story and paying them $50, while you earn $1000 on the sale of the story.

Put it this way…

If you worked a 9-5 job 5 days a week, at a pay rate of say $19 (minimum wage) an hour, you would be earning $665 before tax. That is $133 for 7 hrs of work. This is work as a junior administrator or barista. No Graphic Design experience.


You spent 2-5 years on a University Education. You have a degree or Long term experience and the work history for the industry. Due to this you would be earning $24-29 an hour working in a company.

Now apply this to your designs…

You pay $50 for a basic stock image that has a print run of 50,000 copies and can be only used for publication.

You spend a total of 5 hrs, the entire commission process, liaising with your client over the internet or phone, sending files, sending proof confirmations, searching internet stock sites for the correct stock image, then using your internet to download the files.

Say, it takes you a total of 7 hrs to photo edit, photo manipulate and digital paint your book cover artwork. This includes creating the template for print, height, width, spine, bleed and CMYK colour coding.

Say your client keeps you re editing and changing your artwork and you end up spending 2hrs re entering the file and saving all changes to be re-sent and proofed.

That is a total of 14 working hours, that if you were working the 9-5 day job as a barista you would earn $266 before tax OR with a Graphic Design Degree or Long Term Work Experience at a pay rate of $29 an hr, you would be earning $406 before tax at a company.
Now add your experience, professional design degree, stock purchase of $50, your 14 working hours @ $19 and you have $316 and at a professional rate @ $29 you have $456. This is a flat rate that does not include royalties.

Say your client is selling the ePub file for $4 a digital download and they end up selling 30,000 copies. That is a sale total of $120,000.
If you deduct the $456 (high work pay rate) from the $120,000 your client has made a profit of $119,544, while you have earnt $456.

Professional designers who do not ask for royalties, incorporate this figure into their design prices. That is why it is still considered a cheap design sale if it costs the client $1000. The Artist/Designers losses and the Authors gains cover for both.

Don’t undervalue your work. I look at designers who sell their designs for $30 and think….“Whaaaaaa? Who has been passing the koolaid?”

In the real world who can work for 7 hrs and earn $50? I dont think that would cover the electricity or internet bill…
Lights out!


Adara Rosalie
Artist | Hobbyist | Digital Art
Jayde, also known as Adara Rosalie, is a self taught digital artist living in the Sydney Region of NSW. Her works bring forth the beauty in the dark, strange and Gothic. Her images are beautifully rendered, with a blend of photo manipulation and digital painting, showing a natural talent for creating new and fantastic visual artworks that are original in concept.

Working with Authors she creates visually stunning and personalized book covers; covers that range from ePub electronic or printed publications. With this book cover designer you get superb communication, contractually safe commissions, PAYPAL secure transactions and designs that adhere to copyright and creative commons laws.

Awards, Features and Publications:

  • Advanced Photoshop UK Magazine Issue 81
  • Various Competition Awards on Redbubble Artist Community
  • Press release "Young artist makes name on world stage" Penrith Press 2010
  • Press release "Jayde Peddles Gothic horror" Penrith Star 2010
  • Book cover design & Layout "Boyfriend from hell" by E. Van Lowe
  • Book cover design & Layout "Earth Angel" by E. Van Lowe
  • Book cover design & Layout "Heaven Sent" by E. Van Lowe
  • Book cover design & Layout "Falling" by E. Van Lowe
  • Book cover design & Layout "Angelfire" by Hanna Peach
  • Book cover design & Layout "Angelstone" by Hanna Peach
  • Book Cover art and Graphic Design "The Moorigad Dragon" by Debra Kristi
  • Book Cover art and Graphic Design "Reap Not the Dragon" by Debra Kristi
  • Book Cover art and Graphic Design "Plight of the Dragon" by Debra Kristi
  • Book Cover art and Graphic Design "MOORIGAD" by Debra Kristi
  • Referrals

    Referral by Sophie Hanlon

    Jayde Pedler has worked with me over the last two months, helping me create a band logo and poster. I am extremely happy with the quality of work. I also found she was very efficient and was always very prompt with her response to emails and phone calls. She is very professional and precise with her work, making me confident that the final product would be finished on time and to a high standard, which is was. I highly recommend her to other musicians who are seeking a graphic artist to design promotional material Signed Sophie Hanlon (Musician)

    Referral by Hanna Peach Author of the Dark Angel Series

    To whom it may concern, I am an urban fantasy indie author and I engaged Adara Rosalie to design the book covers and promotional material for the first two books (Angelfire and Angelstone) in my Dark Angel series. I understand how important the cover is in catching a potential reader’s eye so I was not prepared to accept anything less than perfect. The final covers that Adara produced exceeded my expectations. Both book covers were absolutely stunning, eye-catching, and captured the heaven/hell good/evil theme that runs through my series. Adara is truly a talented artist. Adara was thoroughly accommodating, professional and she delivered what was promised on time. I will be using her to design the covers for the rest of my series! Kindest Regards, Hanna Peach (25th November 2012)

    Reference from E. Van Lowe Author of the Fallen Angels Saga and Never Slow Dance with a Zombie

    Dear Madame or Sir, I haven’t know Jayde Pedler very long, but I can tell anyone interested in hiring her what a pleasure it was working with her, and how lucky I feel to have worked with such a talented and dedicated artist. My role in Hollywood requires me to work with many talented artists. For many years I produced some of America’s top television comedies including the Emmy winning The Cosby Show and the Emmy winning Even Stevens (the show that launched the career of Shia Lebeouf). I have worked with writers, actors, set designers, graphic artists and song writers to name a few. I place Jayde among the top shelf of those with whom I have worked. I am certain in short time her career as an artist will take her to the top of her profession. If you have the opportunity to work with her as an artist, or one who teaches artists, consider yourself fortunate. I look forward to having Jayde’s excellent eye guide my next project to success. Very truly yours, E. Van Lowe Aka Ehrich Van Lowe Television writer/producer

AdCast - Ads from the Community



:iconmythology-of-gods: :icondreamers-of-avalon:



Add a Comment:
Nushulica Featured By Owner Mar 20, 2016  Hobbyist General Artist
Thank you
QCC-Art Featured By Owner Aug 10, 2015  Hobbyist General Artist
A gallery of fantasy images for you to enjoy:…

Compliments of the QCC Art Gallery :)
marguerittee Featured By Owner Jun 2, 2015
Free Birthday Icon fella Gift (Party) Flowers fella (Love) Cheers fella white-wine (party) 
gala2025 Featured By Owner Jun 2, 2015
On this day birthday, I wish that you spend an fun day with big surprises everyone you love, that all the year is to find everything you aspire in your life. Receives years so many hugs as you do.  Stefan's Rose 3 in 1 Hearts -Free To Use Cupcake Icon | F2U pokemon gif Misdreavus Free Balloon Boy Icon Lovey-dovey Fella (Love) Licky fella (Love) Cilan Chili and Cress(battle) Frozen Fever - Olaf Eating Cake 

H (Alphabets) A (Alphabets) P (Alphabets) P (Alphabets) Y (Alphabets) Left fella (Reactions) 3d Cake Icon PartyJamming to mah stereo    Aries by KmyGraphic  

B (Alphabets)  I (Alphabets)R (Alphabets)T (Alphabets) H (Alphabets)D (Alphabets)A (Alphabets) Y (Alphabets):Lotus: - NaNoEmoJester Juggle - NaNoEmo14 Day 6Lovely Time by LOVEMAYU  (((Happy Birthday Girl!!))) by LOVEMAYU  Heart by KmyGraphic  Happy-Birthday by KmyGraphic  
sasha-fantom Featured By Owner Mar 1, 2015
Hi. Used your stock here:
Worship by sasha-fantom
Thank you :w00t!:
Flagged as Spam
pjenz Featured By Owner Jun 2, 2014  Hobbyist Digital Artist
Happy Birthday! :iconpinkcakeplz::iconballoondogplz::party:
AdaraRosalie Featured By Owner Jun 5, 2014  Hobbyist Digital Artist
Thank you so much! What a wonderful surprise with a beautiful message. I hope that you have a wonderful day too! 
pjenz Featured By Owner Jun 6, 2014  Hobbyist Digital Artist
so very welcome hope you enjoyed your day :heart:
Belote-Art Featured By Owner Jun 2, 2014  Professional Digital Artist
Happy birthday!
AdaraRosalie Featured By Owner Jun 5, 2014  Hobbyist Digital Artist
That is so sweet of you! Thank you. 
Tris-Marie Featured By Owner Jun 1, 2014  Student Photographer
AdaraRosalie Featured By Owner Jun 5, 2014  Hobbyist Digital Artist
WOW! Thank you so much for a wonderful birthday message. It is very sweet of you and I am really greatful. Thank you again!
Tris-Marie Featured By Owner Jun 6, 2014  Student Photographer
quite welcome :)
dlambeaut Featured By Owner Dec 9, 2013  Hobbyist General Artist
Thank you for :+fav: "Ruined house I", hope it'll be useful.
You got such a nice gallery; I'll love to see what you've done with it :)
Malleni-Stock Featured By Owner Oct 11, 2013  Hobbyist Photographer
AdaraRosalie Featured By Owner Oct 14, 2013  Hobbyist Digital Artist
Thanks for the lovely Banner. 
CrowsReign Featured By Owner Jun 2, 2013  Professional Photographer
happy birthday dear!!!!keep up the excellent work!!!!
Mecarion Featured By Owner Jun 2, 2013
Happy birthday to a very talented artist - have a wonderful day!
TaniaART Featured By Owner Jun 2, 2013  Hobbyist Digital Artist
Happy Birthday
Badboych Featured By Owner Jun 2, 2013  Hobbyist Traditional Artist
Happy Birthday
msfowle Featured By Owner Jun 2, 2013  Professional Interface Designer
:squee: :party: HAPPY BIRTHDAY! :woohoo: :cake:
deviantART muro drawing Comment Drawing
AAloisi Featured By Owner Jun 2, 2013
Happy Birthday :D
In2umniaKillH3r Featured By Owner Jun 2, 2013  Hobbyist Digital Artist
A little dedication for your Birthday. [link]

Happy Birthday :cake:
Add a Comment: